Chiefs Announce Unique Radio Agreement

The Kansas City Chiefs have announced they are extending their radio partnership with 101 The Fox (KCFX-FM) to broadcast all games and giving Sports Radio 810 (WHB-AM) all non-game programming.

“The opportunity to partner with two of the strongest media companies in the region makes this an exciting day for our organization and more importantly our fans,” said Chiefs COO Mark Donovan.  “We look forward to working with KCFX and WHB to create year-round Chiefs programming and continuing to deliver award-winning game day coverage.”

“It’s an exciting time to be a Chiefs fan,” added Donna Baker, Market Manager – Cumulus Kansas City.  “This new deal extends the tradition that 101 The Fox and the Chiefs have built as one of the longest-running broadcast partnerships in the NFL.  We’re proud to be an integral part of the dawn of a new era in Chiefs football.  We look forward to continued success with our sponsors and working with our partners for years to come.  KCFX offers a special welcome to our friends at Sports Radio 810 WHB.  Chiefs fans are sure to enjoy this new and exciting coverage from both legendary Kansas City radio stations.”

Anchoring one of the largest radio networks in the National Football League, KCFX will broadcast all Chiefs preseason, regular season and postseason games to affiliates throughout a seven-state region once again in 2010.  They will continue to air one of the league’s finest pregame shows, followed by one-hour of postgame interviews and analysis.

Sports Radio 810 becomes the official AM radio partner of the Chiefs, and will own exclusive live radio broadcast rights to the Chiefs weekly in-season press conferences with Head Coach Todd Haley and the club’s starting quarterback.  The “Chiefs Kingdom” radio show on Monday nights from 7:00-8:00 PM will now be broadcast live by Sports Radio 810, and will also be available to participating stations on the Chiefs Fox Football Radio Network.

“The Chiefs are one of the biggest and most important franchises in the entire country,” indicated Chad Boeger, President of Union Broadcasting, the parent company of Sports Radio 810 WHB.  “We are extremely excited to become an official radio partner of the Chiefs.  We look forward to adding quality Chiefs programming to our lineup, while maintaining our position as Kansas City’s most immediate source for breaking sports news and commentary.  We believe this partnership will be great for the Chiefs, Sports Radio 810 WHB and most importantly, the listeners and fans of our station.”

Throughout the course of game weeks, Chiefs players will be featured on regularly-scheduled WHB programming, hosted by Sports Radio 810’s cast of informed and opinionated on-air personalities. In addition, WHB will broadcast live during weekdays from Chiefs training camp at Missouri Western State University in St. Joseph, Missouri.

Coming from the world of radio, this deal blows my mind.

I completely agree it is good for the fans because they are guaranteed more extensive coverage of the Chiefs.  But two competing companies sharing rights to a team?  The Fox has spend years branding themselves as the home for Chiefs games along with the pre and post, now they will give some of that up to WHB.  I’m sure The Fox was given the chance to carry all of the non-game programming exclusively as well, but it’s near impossible to run all of that on a music station.

It’s a no-brainer for 810 as they continue to compete with Entercom’s 610 Sports Radio.

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